RE/MAX · The Collective Agency · Real People · Real Connections · Real Estate
Your Appointment Is Confirmed

You Made the Right First Move.

Before we meet, we want you to know exactly who you're working with, what our system delivers, and why 1,000+ Metro Detroit families have trusted us with their most important asset.

1,000+
Homes Sold
Metro Detroit
101.91%
List-to-Sale Ratio
Market avg: 98.8%
11 Days
Avg Days on Market
Market avg: 38 days
400+
Five-Star Reviews
Google & Zillow Verified
The Team Behind Your Results

Your Competitive Advantage Starts With Who's In Your Corner

The agent you choose directly impacts your final sale price, your timeline, and your stress level. This is where outcomes are decided.

BL
Broker & Owner

Benjamin Lang

  • Top 1.5% of all US real estate professionals — RealTrends Verified
  • Ranked 33rd of 34,000 Michigan agents (RealTrends 2024)
  • 1,000+ homes sold across Metro Detroit
  • 101.91% list-to-sale ratio — more money for every seller
  • 20+ years of market expertise, $20M+ annual volume
  • Published author · John Maxwell Certified Coach · Podcast host
  • Featured on CBS-62, Talk Radio 1270, 97.1 The Ticket
"My job isn't to sell your home. It's to position it so buyers compete for it."
BJ
Attorney & Realtor®

Brandon Janssen

  • Juris Doctor — Wayne State University Law School
  • Attorney reviewing every offer and contract — no exceptions
  • Built a 7-figure law practice before joining real estate full-time
  • Identifies risks most agents never see
  • Negotiation backed by litigation experience, not just sales tactics
  • Oakland County native with deep community and market ties
  • Deep mortgage background from origination through servicing
"Most agents process paperwork. I protect you from costly mistakes."

"Most agents sell homes. We engineer outcomes."

Proprietary Systems

Most Agents Follow the Same Tired Playbook. We Wrote Our Own.

Over two decades, we've developed 6 exclusive systems engineered to consistently deliver superior results. Not theories — battle-tested frameworks refined across 1,000+ transactions.

01

The Golden Window Advantage™

Your home's critical first 14 days are everything. We front-load every marketing asset, showing push, and buyer outreach to maximize this window before it closes.

→ Maximum offers during peak buyer interest
02

The Shiny Penny Effect™

Strategic pricing isn't about going low — it's about going smart. We position your home at the precise price point that generates multiple competing offers.

→ Multiple offers. Competitive bidding. 101.91% avg.
03

The 5-Day Blitz™

Before your home hits the MLS, we launch a full pre-market campaign. By the time you go live, buyers are already excited and ready to schedule showings.

→ Day-one excitement. Showings before the sign goes in.
04

The White Glove Communication Standard™

You will never wonder where things stand. Weekly written reports. Real-time showing feedback. Immediate offer notifications. 24-hour response — always.

→ Zero anxiety. Complete confidence. You're in control.
05

The Maximum Exposure Engine™

Your home marketed across 50+ platforms simultaneously — MLS, Zillow, Realtor.com, Facebook, Instagram, YouTube, Google Ads, email campaigns, and more.

→ 3x more exposure than traditional marketing
06

The 6-Phase Strategic Selling Blueprint™

A battle-tested end-to-end selling process covering preparation, pricing, launch, showings, negotiation, and closing — with defined milestones at every stage.

→ Predictable, stress-free sale with maximum results
The Launch System

We Don't List Homes. We Launch Them.

Most agents list your home and wait. We execute a precision 5-day launch campaign that creates urgency, drives competition, and positions your home to sell for the most money possible.

Day 1 — Coming Soon Goes Live
  • Coming Soon activated on MLS
  • Social media teasers launch
  • Email blast to 500+ buyer agents
  • Property website goes live
Day 2 — Media Package Delivered
  • HDR photography complete
  • Drone aerial video captured
  • 3D Matterport tour published
  • Cinematic video edited
Day 3 — Paid Ads Activated
  • Facebook & Instagram ads live
  • Google display ads running
  • Zillow featured placement
  • Retargeting pixels activated
Day 4 — Mega Open House Prep
  • Open house promoted everywhere
  • Neighborhood mail deployed
  • Agent network personally notified
  • Sat 12–2 PM execution
Monday — Offer Deadline 8 PM
  • All offers reviewed simultaneously
  • Brandon reviews every contract
  • You negotiate from strength
  • No pressure — full leverage
Side by Side

Not All Agents Are Created Equal.

Before you sign a listing agreement with anyone, the numbers tell the story. Here's how we compare.

CategoryThe Collective AgencyThe Competition
Average List-to-Sale Ratio101.91%98.8% (market avg)
Average Days on Market11 days38 days
PhotographyPro HDR, drone, video, 3D — always includediPhone photos or upgrade fees
Pre-Launch Strategy5-Day Blitz™ before going liveList and wait
Platform Exposure50+ platforms, Day 1MLS only
Contract ReviewAttorney on team — every offerZero legal training
Listing AgreementCancel anytime — no penaltiesLocked 6–12 months
CommunicationWeekly written updates — guaranteedWhen something happens, maybe
Verified 5-Star Reviews400+ Google & ZillowA few — hard to verify
Staging ConsultationPaid by us — includedSeller pays or skips it
Visual Marketing

Professional Media. Included on Every Listing.

95% of buyers start their search online. Your photos are the first showing. We make sure they count.

📷

HDR Photography

Professional photographer. Every room, every angle. No phone photos — ever.

Sells 32% faster
🚁

Drone Aerial Video

FAA-licensed pilot. Aerial photos and video of the home, lot, and neighborhood.

Sells for 68% more
🏠

3D Matterport Tour

Interactive virtual walkthrough. Buyers tour your home from anywhere.

60% more showing requests
🎬

Cinematic Listing Video

Professionally produced walkthrough video for social, ads, and your property site.

403% more inquiries
Your Protection

Three Guarantees. Zero Fine Print.

These aren't talking points. They're commitments backed by our track record — and built into our listing agreement.

Guarantee 01

The No-Risk Listing Agreement™

Cancel anytime. No penalties. No questions.

  • Cancel your listing at any time, for any reason
  • No cancellation fees or penalties — ever
  • No long-term lock-in contracts, unlike most agents
  • If we're not performing, you shouldn't be locked in
  • We earn your business every single day
Guarantee 02

The White Glove Communication Standard™

You will always know exactly what's happening.

  • Response to all calls and texts within 2 hours
  • Weekly written update every Monday — no exceptions
  • Showing feedback delivered to you within 24 hours
  • Market activity report every 2 weeks
  • Available 8 AM – 8 PM, 7 days a week
Guarantee 03

The Attorney Protection Advantage™

Every contract reviewed with legal precision.

  • Brandon Janssen, attorney, reviews every offer
  • Every contingency, clause, and timeline assessed
  • Negotiation strategy built on legal expertise
  • You understand every term before you sign anything
  • Most agents have zero legal training — we have an attorney
Verified Client Reviews

400+ Families. Their Words, Not Ours.

★★★★★

"Benjamin and Brandon didn't just sell our home — they maximized every dollar and made the process completely stress-free. We got over asking price in 6 days. I wouldn't trust anyone else with my biggest asset."

— Verified Client · Google Review
★★★★★

"We got $22,000 over asking. I didn't think it was possible. The pricing strategy, the marketing, the open house — everything they said would happen, happened exactly the way they said it would."

— Verified Client · Zillow Review
★★★★★

"Having an attorney review our contract saved us from a $12,000 mistake. Ben called me before I even had a chance to wonder what was happening. Every time. That's what sets this team apart."

— Verified Client · Google Review
View All 400+ Reviews →
Before We Arrive

Prepare for Our Visit. Maximize Your First Impression.

Buyers form their first impression in 8 seconds. These are the highest-ROI steps you can take before our appointment — and before photos.

Interior — High ROI

  • Clear all countertops — one small appliance max
  • Paint all walls in neutral tones — greige or warm white
  • Replace all burned-out bulbs — same warm white color temp
  • Shampoo or steam clean all carpets
  • Remove all family photos and personal portraits
  • Clear all flat surfaces — counters, tables, dressers
  • Set out fresh white or neutral towels in bathrooms
  • Remove excess furniture — less is more
  • Clean all windows inside and out
  • Clear closets to 50% capacity

Exterior & Documents Before Appt

  • Power wash driveway, walkways, and siding
  • Add fresh mulch to all garden beds
  • Paint or touch up front door — bold, welcoming color
  • Mow, edge, and trim all grass and landscaping
  • Remove dead plants, weeds, and debris
  • Clean or replace gutters and downspouts
  • Have your approximate mortgage payoff amount
  • List of recent improvements (with approximate costs)
  • HOA documents and monthly fees (if applicable)
  • Your ideal closing date or move-out timeline
What to Expect

This Is Not a Sales Pitch. It's a Strategy Session.

Our listing appointment is a structured, focused conversation built around your goals, your timeline, and your home. Here's exactly what to expect.

01

Your Goals & Timeline

We start by listening. Where are you going? When do you need to be there? What matters most to you in this sale? Your answers shape everything that follows.

~10 min
02

Home Walk-Through

We tour your home with a trained eye — identifying features that add value, opportunities to maximize appeal, and anything that could affect pricing or buyer perception.

~15 min
03

Comparative Market Analysis

We present a detailed CMA — what similar homes have sold for, what's currently on the market, and where your home fits in the competitive landscape.

~15 min
04

Custom Marketing Strategy

We walk you through the exact marketing plan for your specific home — photography, digital campaigns, open house strategy, and buyer outreach.

~10 min
05

Questions, Pricing & Next Steps

We answer every question you have, discuss pricing strategy together, and outline the exact next steps to get your home on the market at the right time — with no pressure to decide anything today.

~15 min
Paws for a Cause

We Give Back at Every Closing.

When you sell with The Collective Agency, $100 from every closing goes directly to the Michigan Animal Rescue League. No action required from you — it's built into how we do business.

$100
Per Closing
$25K+
Contributed Total
100%
Every Client
$0
Cost to You
We're Looking Forward to Meeting You

Ready to Get More for Your Home?

Have a question before your appointment? Reach out anytime. We respond within hours, not days.

Benjamin Lang
Broker & Owner
Brandon Janssen
Attorney & Realtor®